Avenir

**An immersive fan exhibition celebrating the graduation.**

Project Details

Organizer: Independently planned & executed

Location: Shanghai, China

Date: May 21–23, 2021

Role: Project Lead, Visual & Spatial Design

Format: Immersive Exhibition / Event Installation

Space Size: ~300㎡

Objective

To design a commemorative fan event that:

Celebrates the end of VIN Zhou’s R1SE era
Provides fans with immersive and sharable physical spaces
Enhances emotional connection through physical rituals (e.g., certificate stamping, farewell messages)

Concept & Theme

Avenir, meaning “future” in French, symbolized both closure and new beginnings.

The exhibition adopted the narrative language of a graduation ceremony, featuring photo timelines, interactive installations, and symbolic parting rituals. Visuals referenced campus architecture, soft florals, and nostalgic signage.

Visual Identity

Color Palette: Fan support color blue + white base + platinum accents
Mood: Elegant, ceremonial, emotional
Typography: Editorial serif + romantic cursive combinations
Branding Elements: Graduation ribbon, directional signs, personal quotes from fans

Spatial Planning

The venue was divided into 6 major zones ：

Entrance Floral Wall: Greeting visitors with VIN’s cutout and symbolic signage
Main Photo Timeline: Documenting 2019–2021 events chronologically
Viewing Lounge: Fans could sit and watch concert/reality footage
Interactive Area: “Stamp your diploma,” write farewell notes, pose with life-size standees
Installation Zones: Visually fill negative space with sculptural elements
Ticket & Merch Booth: For check-in, wristbands, and staff coordination