Secret Keeper
A discreet pregnancy test kit designed to protect your privacy — because it shouldn’t have been a secret.
Project Details
Type: Product Design / Service Design
Duration: 6 weeks, 2019
Format: Individual project
Dimension: 50mm × 80mm
Material: Paper, Plastic film
Tools: Adobe Illustrator, Cinema 4D
Background & Research
“I don’t want my roommate to know I took a pregnancy test.”
This project began with conversations with young women navigating pregnancy tests in tight dormitory bathrooms, hidden trash bins, and judgmental eyes. Many lacked both physical privacy and emotional readiness — yet commercial products offered no support in either.
User insights revealed three core unmet needs:
Protected privacy
Affordable pricing
Simple guidance
Key Insights
Existing test packaging is loud, conspicuous, and difficult to dispose of.
Most users are emotionally anxious and unaware of testing steps.
Small living spaces (e.g. student dorms) amplify the experience of exposure.
Design Approach
Secret Keeper is a slim, foldable paper test kit that looks like a personal card or envelope. It:
Hides the test strip inside a folded sleeve
Includes built-in instruction panels (no loose leaflet)
Uses a soft color palette and no overt branding
Folds flat to be discreetly carried or discarded
Interaction feels more like opening a private letter than unboxing a medical device.
Iteration & Testing
Material testing included multiple types of sponge paper, red/blue reagent strips, and contamination resistance.
Form testing focused on fold angles, splash-back prevention, and dry-touch handling.
The final format was chosen for:
Flatness and foldability
Clean disposal
Reliable reagent activation
Visual Identity
The brand identity avoids medical cues in favor of soft contrast, gentle gradients, and privacy-forward typography.
Concept posters, display photography, and in-context shots reinforce its quiet emotional tone — more confessional than clinical.
Reflections
Secret Keeper doesn’t just redesign a product — it redesigns an experience shaped by shame.
It’s a response to a quiet but very real need: to feel safe when no one else is watching.